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For serious sports fans, the ESPN phone is good news. Looking to move its worldwide leadership of sports content into the wireless world, ESPN has become a wireless provider on its own. So to get ESPN scores, videos and other content on your cell phone, you have to buy an ESPN phone and plan. And you have to be ready to pay a lot of money. The phone -- a Sanyo 9000 -- costs $499, a steep price even with a $100 rebate. And plans start at $34.95 and go up to $225 per month. So unless you are a well-heeled sports geek, you're better off waiting for the price to come down before you jump in.